This past weekend we exhibited for the first time at the Springfield Bridal Expo held at the Big E in West Springfield. I thought I’d share my experience. Overall, I think that the weekend was very successful and we left Sunday evening feeling positive thanks to all of the feedback we received from brides and vendors. I really didn’t know what to expect as I’d only exhibited at small venue tasting parties in the past and I wasn’t sure what it would be like to have such a large crowd. I felt comfortable once we got into the swing of things and found that the questions I was answering weren’t quite as specific (as at the tastings) as far as coming up with new ideas on the spot for clients. For our table I displayed some of my favorite cookies as well as some new designs which I worked on last week. We had also purchased a banner which I think came out quite nicely and stood out against the black and white backdrop. I have to apologize for the pictures we took of the setup. It seems that they ended up a bit overexposed and bright so everything looks washed out.
One of the things that I was very nervous about was not having cookie samples to hand out to people as they went by. Luckily, this didn’t seem to be too big of a deterrent. I just explained that I would be happy to have people email or call me to set up private tastings at my design studio or if they were out of state I would be able to send them some cookies to try. I think that this is actually better because we will be able to sit and discuss ideas without all the noise and crowds. I already packaged some samples today to be shipped to a few brides out of state and have begun receiving inquiries about tastings. It was very interesting to see if any trends emerged as far as which cookies were most popular. The place card cookies seemed to be the winner as many people had never seen them before. I plan on doing a post next week on the blog as well as on my Kate Parker Wedding with some tips and ideas for incorporating cookies into your guest seating arrangements.
We’re going to be exhibiting at a large expo again this coming weekend as we are attending the 25th Annual Connecticut Bridal Show. I think that I have gained some much needed practice in talking to customers and also have some ideas for how to be more engaging thanks to the Springfield show. Hopefully, we’ll have another positive weekend. I really enjoy the excitement of continuing to book the upcoming wedding season and also meeting couples who I may get to know much better if they become clients. I know that it can take a bit of time for people to contact me as their weddings may not be for over a year or more, but I’m staying positive as I’ve already seen an increase in website traffic since Saturday. I’ll post a few pictures next week from the Connecticut show.